Arise Media 
BY RITA MUTHONI
The Ministry of Tourism and Wildlife has conducted public consultations across nine counties in Kenya to gather input on the proposed National Tourism Policy and the Tourism (Amendment) Bill, 2024.
The policy review seeks to update Sessional Paper No. 1 of 2010, refining guidelines on the management, marketing, and regulation of Kenya’s tourism sector.
Simultaneously, the amendment bill aims to align the Tourism Act (Cap 381) with the Constitution while addressing emerging industry challenges.
David Kinyangi, a Director at the Ministry of Tourism, said the consultations aimed to ensure that the new policies and amendments reflect public concerns and sector-specific needs.
He highlighted public participation as a key component in policy formulation, ensuring that diverse perspectives shape effective tourism management strategies.
“The proposed amendments will enhance transparency in the issuance of tourism licenses, promote ecotourism, cultural tourism, and domestic tourism, and establish a more efficient tourism management framework,” Kinyangi said.
Embu County Tourism Board Director Warue Ngugi welcomed the involvement of county governments in shaping the national tourism framework.
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She emphasized that counties play a pivotal role in managing and promoting tourism at the local level, making their input essential in policy and legislative reforms.
Warue further underscored the need for strong collaboration between national and county governments, stating that the proposed reforms would enhance tourism resource management, boost market opportunities, and generate more revenue.
She also noted that the changes would create a more favorable environment for investors, ultimately spurring economic growth and job creation, particularly for young people.
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